Rihanna x Fenty Beauty
Harvey Nichols - Knighstbridge
BRIEF - To create a unique premium booth experience that compliments the orignal campaign.
SOLUTION - Oulined in detail below.
RESULTS - 390 Print Outs. 294 emails opened.
SHARES - 138 REACH - 4.35M
A3 POSTER BOOTH
In October we were commissioned to create a photo booth experience at Harvey Nichols for the Fenty Beauty Launch, guests included key influencers, celebs and Rihanna herself. We built a slick studio setup that came with a print and share station. Using a photographer to frame the shot we took 3 images that were combined to create a grid of 9 on A3. A high quality instant poster was printed within 30 seconds and tied up with a black cable tie ready to take home. Guests could also send themselves the poster via email or SMS using the touchscreen.
We were part of the media push that ensured Fenty Beauty was trending in the UK for the launch week. 138 posters were shared on social media platforms, as the guest had such large followings this created over 4 million targetted mpressions.