GILLETTE Sensitive Skincare Product Launch
Jack Solomans - London
BRIEF - To create a unique premium booth experience that creates dynamic digital content and prints to take home.
SOLUTION - Oulined in detail below.
RESULTS -142 sessions. 288 Print Outs. 86 GIFs shared on social
BRANDED CURVE BOOTH. TWIN STUDIO LIGHTS. PRINTER STATION + SHARE STATION
Attention to detail was everything on this project, the corner background consisted of laser cut acrylic panels with over 150 razor blades attached to the framework, both normal size and giant. Guests entered the posing area and could make dynamic curve GIFs and still images. They were then directed to the sharing station where they could send themselves the content via email and SMS and print out branded images within 20 seconds.
Our curve booth doubles up as a huge light box that can be set to any colour, this looked awesome when branded with the Gillette logo vinyl. The activation was a highlight of the evening and over half the GIFs made were shared on social platforms.