L'Oreal x Barber Club
The Bike Shed, Shoreditch
BRIEF - To design and produce 2 premium booth experiences to celebrate the start of Movember and the collaboration between L'oreal and The Barber Club .
SOLUTION - Oulined in detail below.
RESULTS - 92 Print Outs. 225 GIFs taken
SHARES - 113 REACH - 2.8M
BARBER CLUB BEARD BOOTH
We were asked to provide a very compact booth to fit within a pop up barber shop. Our wireless pod booth was perfect and was deployed as a more retro photo booth, producing vintage style black and white strips. Guest could also send the images to themselves via SMS directly from the booth.
The aim was to capture the results after guests were treated to a clean shave. We had a printer unit hidden within the structure so guest could collect their prints directly after their session.
MOTORBIKE CURVE GIF BOOTH
We used our Curve Booth to create a more immersive experince for guests as they were invited to mount a classic Triumph motorbike and pose for their GIF. The camera moves around the guest as we shoot a burst of images that are looped into a GIF ready to share.
The unique and dynamic content was widely shared with 74% of all GIFs made that night shared on social.