CARLSBERG Festival Run
Latitude, Reading and Rize Festivals 2018
BRIEF - To create a photo booth experience and set that allowed for big group shots and worked alongside #TheDanishWay ad campaign and encompassed the idea of 'hygee'
SOLUTION - Outlined in detail below.
RESULTS - Over 10,000 guests used the booth
62% share rate. Total impressions = 1.6m
SETUP: LOUNGE SET & BRANDED GIF BOOTH PLINTH
RESULT: GIPHY STICKERS
Working on the #DanishWay 'Hygee' theme we created an identical replica to the lounge featured in their iconic advert featuring Mads Mikkelsen. To add an interactive element we cut out the pictures in the back wall so even more guests could get into the shot and make some fun and unique content. We used our fully branded plinth booth with a wide angled lens to ensure we were able to capture all the action and the classic festival squad shots.
The booth was incredibly popular at all 3 festivals with over 10,000 guests enjoying the experience. Our pro active brand ambassadors helped to get people involved and choreograph the action to ensure we maximised the impact of the GIFs. Guests instantly received the GIF via email or SMS and over 40% of guests then shared their snap on social.