PRIMARK at READING FESTIVAL
BRIEF - To create a photo booth experience and set that allowed for big squad shots and gave guests a catwalk to show
off their festival looks.
SOLUTION - Outlined in detail below.
RESULTS - Photos taken 724 . Photos printed 2,243
GIFS made - 522
Emails collected - 744
Faces detected - 3165. Total impressions - 1.4m
SETUP: BESPOKE LIGHT CORRIDOR SET + POD BOOTH
RESULT: GIFS, BOOMERANGS & PRINTS
Primark asked us to build a photo booth experience that allowed festival goers to show off their party looks. We built a set that emulated an exclusive fashion catwalk, with LED light doorways and a black satin finish. Our software allowed guests to make prints and two types of GIF; a 6 frame 'slideshow' GIF and a 16 frame boomerang style GIF. They could then send themselves the content via email or SMS
The booth was incredibly popular with queues outside the tent all day. Our two enthusiastic brand ambassadors choreographed guests in the booth to ensure we got the best results. Over 3,000 guests used the booth over the weekend and we printed a whopping 2,200 images. Between the festival goers and influencers the activation achieved over 1.4m online impressions.