ADIDAS #MYSHELTER

@ PARIS, FRANCE

BRIEF The launch of @Instagram’s new positioning ‘❤️ sur toi’ is all about expression, sharing, and connecting people to move culture forward. We were asked to bring our Giphy Sticker booth to Paris for our 10th Giphy event with Instagram. We wanted to give the creators and influencers in Paris exclusive tools they could use to enhance & personalise their stories and posts. 

@ SEOUL, KOREA

BRIEF For the launch of adidas' latest rainwear in Seoul they wanted to create personalised Giphy stickers that had the 'MyShelter' branding and a rain effect that spoke of the functionality of the product. We flew a Giphy Studio and team over to Seoul for the 2 day event. 

RESULTS

246 GIFs made in 2 days
16 Million impressions
                                                  

 

SETUP: POP UP GIPHY STUDIO
RESULT: 16 MILLION VIEWS
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