PACO RABANNE - UK ROADSHOW
Manchester, Birmingham, Liverpool & London
BRIEF - To create a GOLD photo booth experience to tour the UK over Christmas and celebrate the launch of a new 'GOLD' fragrance.
SOLUTION - Outlined in detail below.
1.2 Million impressions
SETUP: FULLY BRANDED GIF BOOTH PLINTH & PRINTER
RESULT: BRANDED GIFS & PRINTS
Paco Rabanne's Christmas market toured the UK over the festive period. The market consisted of 5 giant gold presents that popped up over weekends in major cities, providing passers by with 5 different gifts and experiences. The centre gift box was reserved for our fully branded GIF booth. We also provided a branded printer station so guests could make GIFs and print unlimited images. To add to the fun the room had inbuilt fans to circulate gold foil as people posed.
Paco ran a competition alongside the tour: By sharing their GIF or pic with #PacoXmasMarket guests could win a luxury spa break for two which really helped maximise the social engagement.
Guests could also sign up to Paco Rabanne mailing list and we collected over 500 GDPR complaint names and emails. Over 5,000 guests used the booth over the 4 weekends and 41% of users shared their snap on social.