© 2019 by Studio Social Limited

Company Number: 10911816

422 Mare Street

Hackney

London

E8 1HP

PACO RABANNE UK TOUR

Manchester, Birmingham, Liverpool & London

November - December 2019

BRIEF -  To create a GOLD photo booth experience 

SOLUTION - Outlined in detail below.

RESULTS - 5,414 guests used the booth

41% share rate. Total impressions = 650,000

SETUP: FULLY BRANDED GIF BOOTH PLINTH & PRINTER
RESULT: BRANDED GIFS & PRINTS

Paco Rabanne's Christmas market toured the UK over the festive period. The market consisted of 5 giant gold presents that popped up over weekends in major cities, providing passers by with 5 different gifts and experiences. The centre gift box was reserved for our fully branded GIF booth. We also provided a branded printer station so guests could make GIFs and print unlimited images. To add to the fun the room had inbuilt fans to circulate gold foil as people posed.

Paco ran a competition alongside the tour: By sharing their GIF or pic with #PacoXmasMarket guests could win a luxury spa break for two which really helped maximise the social engagement. 

Guests could also sign up to Paco Rabanne mailing list and we collected over 500 GDPR complaint names and emails. Over 5,000 guests used the booth over the 4 weekends and 41% of users shared                                 their snap on social. 

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