ITALIA Green Screen Curve Booth
The Telegraph Ski & Snowboard Show 2018
BRIEF - We were tasked by the Italian Tourist Board to create an immersive photo booth experience that
created a buzz on site and showed guests the range of ski resorts Italy has to offer.
SOLUTION - The curve booth with a 3m green screen with 8 resort background options. Detailed below.
RESULTS - 2,324 guests used the booth over the 3 days
SHARES - 294 REACH - 480,000
CURVE BOOTH, SET, GREEN SCREEN + PROPS
DYNAMIC CURVE GIFS & BRANDED PRINTS
For thie 2018 Telegraph Ski and Snowboard Show the Italian Tourist Board wanted to offer a fun guest experience that demonstrated everything their ski resorts had to offer. Our immersive booth attracted customers to the area and they quickly got into the swing of things with full body ski suits, branded skis and snowboards and fake snow. The first stage in the user journey required guests to scroll through and choose which resort to transport themselves to.
Our Curve Booth experience ticked a lot of boxes.
It educated guests on the ski resorts on offer in Italy. It created a buzz on site as people got dressed up and into the set to pose. It generated unique branded digital content to share on social. Guests were also given a keepsake to take home in the form of the branded print out.